The first thing an SEO
should do when given a new project is to conduct an SEO site audit.A SEO site audit is a critical first step that SEOs must undertake to understand the state of SEO.
There are two basic options:
- A quick hit site audit where you go through the top level diagnosis with the site in a few hours.
- An exhaustive site audit that can take days.
If you choose perform the exhaustive site audit, there are three critical areas to keep in mind. They are:
- On-page SEO audit
- Technical site audit
- Link audit
An on-page SEO
audit will begin with obvious points, such as the
title and meta description tags. Depending on your website this can get a
pretty exhaustive document, so you're better served by creating an
Excel sheet with your pages or site categories in rows and then each
element of on-page SEO as your header.
Let's start by looking at few important elements of on-page SEO, why
they're important, and tips on what you should look out for during your
The purpose of a title tag is to make each page unique in terms of
the page’s content
. Since each page on your site should be unique, you
need to have unique title tags for each page.
Title tags also carry huge weight in terms of..................
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